Banking/Financial Services Experience
Since this agency’s founding in 1972 we have never been without a banking client, and through most of those years we’ve had several on our roster. Our understanding of bank marketing is deep. We speak the language of basis points, interest margins, earnings to asset ratios and how those must influence marketing and advertising strategies. We helped introduce the NOW account to Boston (and the nation) back in the 70′s. A short time ago we ran one of the first public education ad campaigns in response to the banking crisis…a campaign that was acclaimed by the Mass Bankers Association.
Here is a sampling of banking clients we’ve worked with over the years:
NEEDHAM BANK*
BOSTON FEDERAL
LIBERTY BANK (CT)
FLAGSHIP BANK (FL)
DETROIT & NORTHERN
US TRUST (MA)
MAINE NATIONAL BANK
CHITTENDEN TRUST (VT)
SALEM FIVE (MA)
