Specified Building Products Marketing
Businesses in this category share common traits that call for a specialized marketing/advertising expertise. These traits include:
- Complex product(s) and product lines
- Multiple target audiences from initial specifiers to end users
- Sophisticated influencers typically including architects, builders, specifiers, engineers, OEM’s and end users
We have years of experience developing and implementing multi-faceted marcom campaigns that translate technical product benefits into arresting communications. Let us know if you’d like to see one of several interesting case histories in this area.
Here is a list of current and recent clients we’ve worked with in this category:
NTS/SOLAR*
LIGHTOLIER
WATTS INDUSTRIES
*Current client
CAMPAIGN SPOTLIGHT
