Banks Use PPC Campaigns to Generate Leads in Tough Economic Times
Community banks in Massachusetts are leveraging Baldwin/Clancy/Rogan’s online-marketing expertise to generate leads in the midst of the credit crisis.
The agency runs pay-per click (PPC) advertising campaigns and other online tactics to reach prospective customers at the moment they are searching for banking services such as checking and savings accounts as well as personal and business loans.
B/C/R integrates its online-marketing campaigns with traditional advertising initiatives to help financial institutions market their services wherever customers are—at home watching TV or listening to the radio, in newspapers and on search engines.
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